Champion “What Moves You”

The inventor of the world’s first hoodie

Champion, the American sportswear lifestyle brand, was born in 1919. Rooted in American sports heritage and renowned for innovation and durability, it began with the "Reverse Weave" technique, which became the signature that made Champion famous worldwide.

Looking back to the 1930s, Champion stands as "The inventor of the world’s first hoodie" in the fashion and sportswear industry. By creating the world’s first-ever hoodie, initially developed for school and university athletes across the United States, the brand provided fabric suited for various weather conditions and uses, such as for wearing during breaks and before taking the field. Since then, the Champion Hoodie has gained popularity and expanded beyond the athletic circle to reach students and American university campuses, eventually evolving into "Campus Style." This fashion aesthetic spread into music and street culture, cementing the brand’s reputation as the most prominent originator of the hoodie and turning it into an iconic fashion staple that reflects the wearer's identity.

Reverse Weave, a unique technique of Champion, helps maintain the garment's structure and prevents sagging. However, Champion has never ceased to develop and innovate its manufacturing processes to address a variety of wearability needs, such as:

• Reverse Weave: The Heavyweight Icon – An innovation that has become a legend among Champion hoodies, utilizing a cross-grain cutting technique that increases durability and minimizes shrinking or stretching, keeping the hoodie in perfect shape wash after wash.

• Classic Fleece: Crafted from a cotton-blend fabric with vibrant colors and graphic designs, featuring a soft, brushed interior that provides both warmth and comfort.

• Power blend Fleece: Made from a blend of soft cotton and polyester, featuring meticulous details from stitching and materials to side pockets that provide both warmth and durability. The fabric is resistant to shrinking and stretching, ensuring the hoodie keeps its shape.

Because the durability of the cross-grain fabric extends the lifespan of the garments and maintains their structure, Champion's Reverse Weave innovation has been passed down through generations, serving as a cultural fashion heritage for wearers of all ages.

The Iconic “C” Logo

Champion takes pride in its sportswear fashion legacy, represented by the signature “C” logo, which has been the brand's exclusive mark since 1960. The “C” is uniquely crafted on the left sleeve of every garment. The concepts behind the “C” reflect several facets of the brand's beliefs, such as:

“C” : Creativity Creating new works through collaborations with artists across various fields to engage with new creators from diverse backgrounds, such as art, music, or street culture.

“C” : Crafting with purpose Meticulousness and attention to detail in production, which Champion values most, with a commitment to minimizing environmental impact and resource consumption.

“C” : Collaboration We build our brand through the power of collaboration with others or communities to share ideas, create pieces, and drive positive change in society and community life.

In every process, Champion remains focused on principles of sustainability and reducing global warming. From new innovations to a wide variety of products—including silhouettes, fabric types, graphic patterns, and colors updated every collection—Champion remains a top choice for comfortable and stylish apparel for everyone.

Champion invites everyone to join in experiencing "Champion Move with Pride" to celebrate Pride Month every June. Champion Thailand is hosting a social media activity for a chance to win Champion Iconic Hoodies. Fans can participate throughout the month by taking a photo with any Champion item at any Champion Thailand store, posting and sharing it on their personal social media, setting the post to public, and using the following hashtags:

#ChampionThailand

#ChampionWhatMovesYou

#ChampionMoveWithPride

The 3 photos that impress the judges most will receive 3 Champion Iconic Hoodies, worth a total of over 11,970 THB. Join the activity today at Champion Thailand stores: ICONSIAM, CentralWorld, Megabangna, Zpell, Central Westgate, Central Festival Hatyai, Central Festival Phuket, and Central Chiangmai only.

Or find more details at:

Facebook: https://www.facebook.com/ChampionThailandOfficial

Instagram: Champion.Thailand

Shop online at: https://champion.rev.co.th/

ChampionThailand #ChampionWhatMovesYou