When it comes to the world's greatest trail runners, the name Kilian Jornet is likely one of the first that comes to mind for many.

Throughout his career, he has won world-class competitions, conquered some of the highest peaks, and spent thousands of hours immersed in nature, becoming one of the most respected figures in the trail running industry.

Many might think that after achieving success as an athlete, collaborating with major brands as a brand ambassador would be enough.

But for Kilian, he chose a different path—a path of building a brand that truly reflects his core beliefs.

That was the beginning of NNormal.

When "performance" alone might not be the answer

In the world of sports equipment, we are accustomed to seeing new models launched almost every year.

A little lighter,
A little softer,
Or a little faster.

But at the same time, many people have begun to wonder:

"Do we really need to change our shoes that often?"

NNormal does not try to compete by releasing new models as quickly as possible.

Instead, they choose to compete by creating equipment that people want to use for as long as possible.

Because for them, the best shoe is not the one replaced every year,

but the one ready to go on journeys with you time and time again.

From Norway to Mallorca

The name NNormal also holds a hidden meaning.

"N" comes from Norway, the country where Kilian lives and trains amidst mountains, fjords, and harsh, challenging nature.

"Normal" comes from Mallorca, an island in Spain, the home of Camper, the company that co-founded the brand.

Two completely different places—one for design, the other for testing—when brought together, they become NNormal.

Your Path. No Trace.

If there is one sentence that best describes the brand's identity, it would be:

Your Path. No Trace.

Because for NNormal, trail running is not just about competing against the clock;

it is about living in harmony with nature and treating it with respect.

Every pair of shoes, item of clothing, and piece of equipment is designed to last, be repairable in certain parts, and be produced with a philosophy of minimizing environmental impact.

Not because it is a trend, but because this is the lifestyle of the brand's founders.

More than just shoes: A kit for every adventure

Although NNormal first gained recognition for its trail running shoes, the brand doesn't stop there.

NNormal’s collection ranges from running shirts, windbreakers, shorts, and caps to socks and outdoor gear. Every piece shares a common ground: simplicity, functionality, and a design intended to stay with the user for a long time. The use of natural color tones also means NNormal apparel isn't limited to the trails, but can also be worn seamlessly in everyday life.

Shoes born from real-world use

For the shoes that REV is bringing to Thailand, there are two main models that cater to different running styles.

NNormal Kjerag is a performance shoe developed with Kilian Jornet for runners who need lightness, agility, and reliable traction on trail paths, whether for competition or running in challenging terrain.

Meanwhile, NNormal Cadí is designed for versatility, making it perfect for training, everyday trail runs, or other outdoor activities that require comfort and stability throughout the day.

Although the two models have different personalities, they both reflect the same philosophy: creating shoes that are ready to take you further and last a long time.

NNormal is not just for trail runners

Even though the brand originated in the world of trail running, NNormal's philosophy resonates with a much wider audience.

If you are someone who enjoys exploring nature, hiking, running in the mountains, or simply appreciates gear that is designed with simplicity yet full of detail, NNormal is a brand worth getting to know.

Because in the end, what the brand is trying to create is not just shoes or clothing,

but equipment that is ready to accompany its owner on every journey.

The first step of NNormal at REV

REV is delighted to welcome NNormal to our family, offering a full collection of shoes, apparel, and outdoor performance gear that fully embodies the brand's philosophy.

If you are looking for a brand that prioritizes performance, durability, and respect for nature, NNormal is a name you should get to know.

Because sometimes... the best adventure might not start by running faster, but by choosing equipment that is ready to travel with you every step of the way.